House of Fraser begins fashion and beauty expansion

Picture: MEGAN GOODWIN

When my invite arrived for the intuMetrocentre Fashion Live ’15 Event I squealed inside and hugged the invite to my chest. A first look at AW15 trends and a sneak peak at House of Fraser’s expansion? Yes please!

Steve Clarke, House of Fraser Store Manager, said: “We are a very strong department store, on beauty, accessories and menswear. We really wanted to focus on big womanswear brands”.

The 5,000-sqft expansion of the entrance to House of Fraser means that more brands will be added to the department store’s shop floor.

“Our main focus is to create the best shopping mall, so we’ve brought in another 20 brands, including Jo Malone, Armani Colour, Tom Ford, NARS, Urban Decay, as well as niche fragrance brands”, Mr Clarke added. With the first of those luxury brands opening October 10 with Jo Malone.

Picture: MEGAN GOODWIN

The department store is also expanding many of their current woman’s fashion brands, including Mulberry and Michael Kors. As well as a MAC expansion of an additional 12-sqft complete with floor to ceiling LCD TV screens which will broadcast makeup tutorials. This is set to be completed at the end of week commencing October 19.

The AW15 Fashion Live Show included collections from Topshop, Miss Selfridge, Blue Inc, Dorothy Perkins and Tessuti to name a few. The catwalk showcased everything from lustful outerwear, classic heels and statement pieces to rock this season.

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