Suffolk student showcases prize winning collection at London Fashion Week

Sophie Whatling, 23, from Eye wins second runner up prize at Fashion Awareness Direct competition as she showcases her menswear collection at London Fashion Week: February 20, 2017. Picture: TONY WELLINGTON

Fashion student Sophie Whatling, from Eye, flaunted her unique designs on the catwalk at this year’s London Fashion Week – winning one of the top prizes.


With over 120 students from 45 UK colleges and universities submitting their entries to the Fashion Awareness Direct (FAD) competition, Sophie stunned crowds on Monday night with her menswear collection as she scooped the second runner-up prize of £500.

Taking inspiration from European artists that infused culture, technology, form and function, the Arts University Bournmouth student was presented with the cash prize by Holly Mirza, Director of Fabric PR.

Mirza praised Sophie for her “adventurous and creative interpretation of the brief which translated into cool, modern streetwear”.

Sophie, 23, said: “It was such an honour to be chosen as a runner up for the FAD competition.

“I enjoyed the whole process from concept to make, and feel it’s been an amazing platform to get my work noticed.”

Sophie Whatling, 23, receives applause for her designs as she walks alongside her two models on the catwalk at London Fashion Week. February 20, 2016. Picture: TONY WELLINGTON.

The prestigious FAD Competition, took place at the Freemasons Hall in Covent Garden, and was presented by fashion retail mogul Jane Shepherdson, CBE.


Now in its 16th year, FAD was hosted by Fashion Scout as part of the official schedule for London Fashion Week and featured designs by 20 undergraduate fashion designers from 16 different UK universities.

The London-based charity, set up by CEO Maria Alvarez in 1997 to help people make their way into the fashion industry, joined forces with high end Italian fashion house Missoni this year to find the next up and coming designers.

Commenting on all the finalists’ work, Liz Griffiths, Head of Creative Textile and Design Research at Missoni, said: “They have succeeded in uniting real creativity with detailed craftsmanship in the finished design of their garments, creating varying unique styles for the Missoni inspired project.

“All the contestants are talented in different ways and we can only hope that they will continue their path to success as future fashion designers.

“FAD is a marvellous vehicle to transport budding young design talent from Universities all over Great Britain to the catwalk at London Fashion Week through Fashion Scout.”

Two models take to the catwalk at London Fashion Week to showcase designs by Sophie Whatling. February 20, 2016. Picture: TONY WELLINGTON.


Press release.


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