It’s no secret that online sales are where its at with fashion, with eBay jumping into fashion by adding a brand outlets on their website a few years ago, it was only a matter of time for when the American e-commerce company, Amazon, did something similar.
The line, with pieces varying between £9 to £70, will feature both men’s and women’s wear.
Currently the 24th largest fashion retailer in the UK, in relation to market share, Amazon is just behind ASDA George, Debenhams, Primark and Next; with Marks and Spencer as number one.
Talking about the new plans on their website, Amazon said: “We love fashion and we design for people who love fashion too. We believe clothes should be inspiring to wear without breaking the bank”.
The range is only available, however, through Amazon’s Prime membership and is believed to be launched later this summer.