ELF cosmetics arrives at Superdrug

Makeup addicts and beauty gurus breathe, but ELF has just landed at Superdrug.

The New York based company Eyes, Lips, Face, also know as ELF, was founded in 2004 and is popular with beauty gurus and YouTubers mostly because if its high end performance at drug store prices.

Previously, the brand was of very limited availability in the UK, but now drugstore giant, Superdrug, has finally stocked the product to cater for all our drugstore makeup needs.

It was only a matter of time before Superdrug took on a brand like this, following rival drugstore, Boots, taking on NYX cosmetics after retailer, Next, discontinued their stock back in 2014.

From primers, foundations, blush, contour palettes, concealer, highlighters, powders, setting sprays, colour correctors, mascara, liquid eyeshadow, cream and liquid eyeliner, brow products, eyeshadow palettes, eye pencils, brushes and lipsticks from Β£3 – Superdrug will be stocking around 123 e.l.f. Cosmetics products which will be available from 250 Superdrug stores across the UK and on superdrug.com.

SHOP: ELF Cosmetics over at Superdrug.


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