Trend Alert: Mustard sales up nearly 500%

A typical colour associated with autumn and AW catwalks, mustard is making an early appearance this year, as sales increase by nearly 500%.

According to WhoWhatWear.com, mustard yellow has seen a staggering increase of 470% since the beginning of last year on social media platform, Pinterest.

Spring into the season in brights 💛 (T-shirt: 502997149) (Trousers: 510774286)

A post shared by New Look (@newlookfashion) on

Since being given a new lease of life after Beyonce’s mustard yellow dress in her Hold Up music video for her album Lemonade back in September, the trend has been a key piece for designers 2017 collections, such as Mulberry, Loewe, Mugler and Alberta Ferretti.

The colour has been spotted on many retailers Instagram accounts; including Topshop, Zara and New Look – and it looks like the trend has no plan on slowing down soon.

 

Mustard Is The New Black

 


Topshop v neck cami
topshop.com

Ring
£12 – hm.com

H M buckle belt
£7.76 – hm.com

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