Shoppers queue since 3am as Joules opens in Ipswich

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Picture: EMILY TOWNSEND EADT

 

Eager shoppers queue overnight as Joules opens its first store in Ipswich town centre on June 2.

The first customer reportedly arrived at 3am.

A gift voucher worth £200 was presented to the first shopper while the ten shoppers behind got £100 and the following ten received £50.

Although, others who queued weren’t left out as every customer in the queue after the first 21 were given a gift bag and a 15% off voucher.

Joules founder, Tom Joule, told Drapers: “We are really looking forward to bringing our unique personality and style to shoppers over the coming months.”

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