Shoppers queue since 3am as Joules opens in Ipswich



Eager shoppers queue overnight as Joules opens its first store in Ipswich town centre on June 2.

The first customer reportedly arrived at 3am.

A gift voucher worth £200 was presented to the first shopper while the ten shoppers behind got £100 and the following ten received £50.

Although, others who queued weren’t left out as every customer in the queue after the first 21 were given a gift bag and a 15% off voucher.

Joules founder, Tom Joule, told Drapers: “We are really looking forward to bringing our unique personality and style to shoppers over the coming months.”


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