Budget retailer, Lidl has joined forced with supermodel, Heidi Klum, to designer an exclusive fashion collection.
The ‘affordable line with a premium feel’ collection will feature in 650 Lidl stores across Europe.
In statement, 44-year-old Heidi said: “Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration. I had so much fun designing the pieces in this collection and can’t wait for you to see it. I hope you love it as much as I do!”
A spokesperson for Lidl, told Drapers: “The collection will be very much in line with our principle values or offering our customers high quality products at a great value.”
The collection will appear in the US later this year.