Supermodel, Heidi Klum, to design fashion collection for Lidl

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Image: PRESS RELEASE

Budget retailer, Lidl has joined forced with supermodel, Heidi Klum, to designer an exclusive fashion collection.

The ‘affordable line with a premium feel’ collection will feature in 650 Lidl stores across Europe.

In statement, 44-year-old Heidi said: “Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration. I had so much fun designing the pieces in this collection and can’t wait for you to see it. I hope you love it as much as I do!”

A spokesperson for Lidl, told Drapers: “The collection will be very much in line with our principle values or offering our customers high quality products at a great value.”

The collection will appear in the US later this year.

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