NEXT to launch its own label brand

Next Photo Paul Faith PA Wire
Picture: PAUL FAITH/PA IMAGES

Next will launch a new own-label brand under its Label division in August, according to Drapers.

The brand I also reportedly going to be run by Gemma Metheringham; creative director of Next Label.

A Next spokesman said: “It’s an interesting and exciting project. The first year will be a trial and we expect modest sales. Thereafter we will see how it goes.”

It I also believed that the move will be a good way for Next to further strengthen its Label and rival John Lewis’ own-brand.

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