According to internet marketing firm, SEMrush, they analysed traffic data (encompassing direct traffic, and visits via referrals, search engines and social media) from a series of major e-tailors.
The results found that ASOS topped the list, closely followed by H&M, Macys and Zara.
With its 6.2m followers on Instagram alone, and a collection of fashion influencers, its no surprise really that ASOS is number one.
According to WWD, the report: ‘shows that social media channels can be useful for [fashion apparel] retailers. In fashion marketing, using different channels allows brands to connect with niche audiences and diverse demographics.’