Despite the fact that this plagiarism battle began back in December 2016, the fashion war between Italian fashion house Gucci and online fast fashion retailer, Forever 21, looks unlikely to end soon.
According to Harpers Bazaar, the feud began after Gucci sent Forever 21 cease-and-desist letters demanding the discontinuation of all items featuring Gucci’s trademark “blue-red-blue” and “green-red-green” stripes.
At the time, Forever 21 had several pieces, including bomber jackets, chokers and jumpers, that looked extremely similar to Gucci’s striped items.
However, instead of backing down quietly, Forever 21 fought back, slapping Gucci with a trademark lawsuit.
In statement to Fashionista yesterday August 8, Gucci said: “Gucci has today taken steps to finally put an end to U.S. mass retailer Forever 21’s blatant exploitation of Gucci’s famous and iconic blue-red-blue and green-red-green stripe webbing trademarks.
“Despite Forever 21’s attempt to use its lawsuit to intimidate Gucci into ceasing its trademark enforcement efforts, Gucci is as committed as ever to protecting its long established intellectual property rights.”
According to Business of Fashion, Forever 21 responded claiming that Gucci: “should not be allowed to claim that Gucci, alone, has a monopoly on all blue-red-blue and green-red-green striped clothing and accessory items. Any use of stripes or color bands on clothing sold by Forever 21 is ornamental, decorative and aesthetically functional.”
Although Forever 21 may claim that it is not infringing Gucci’s trademarks, Forever 21 is not the only fast fashion retailer to turn to designer brands for inspiration in this competitive retail climate.
What do you think? Do you think Gucci are right to sue Forever 21? Or do brands like Forever 21 give us the chance to be on trend on a budget?