Reserved, which operates from more than 1600 stores in 18 countries, is opening its first UK store at the previous BHS site in Oxford Street.
The retailer, which is part of the LPP Group, offers affordable fast fashion, trend-led pieces across men’s, women’s and children’s wear – from £5 for a T-shirt to £60 for a parka.
To celebrate its launch, the brand has teamed up with none other than supermodel Kate Moss as part of their launch campaign ahead of their UK debut.
Speaking to Retail Gazette, co-founder and chief executive Marek Piechocki said: “The opening of Reserved Oxford Street is an important move for us. London is a fashion capital and having a presence in this prestigious location will be another step towards building global recognition of Reserved as a brand and LPP as a company.”
The fast fashion retailer is opening the 2,300 sq ft flagship store on Oxford Street in London on September 6.