LVMH and Kering, the fashion houses behind brands including Christian Dior and Gucci, have said they will stop using underweight models for their catwalk shows.
LVMH said that female models ‘must be bigger than a French size 32’ – around a UK size six or US size zero. The firms also made it clear that they will not use models under the age of 16 for adult clothes.
According to the BBC, the move was made amid criticism that the fashion industry has strong links to eating disorders when a law banning ultra-thin models came into effect in France back in May. The new law also insists that models should present a valid medical certificate that they are fit to work.
Those who break the French law face fines of up to 75,000 euros (£69,000) or jail sentences of up to six months.
LVMH director Antoine Arnault said: “I am deeply committed to ensuring that the working relationship between LVMH Group brands, agencies and models goes beyond simply complying with the legal requirements.”
The two French companies’ brands also include Givenchy, Yves Saint Laurent, Alexander McQueen, Marc Jacobs, Thomas Pink, Fendi and Stella McCartney.