Rihanna releases Fenty Beauty line

When the line was announced back in 2016 after Rihanna signed a deal with the Kendo division of LVMH (same company behind Marc Jacobs Beauty and Kat Von D Cosmetics), it feels like beauty addicts have been waiting ages for get their hands on Rihanna’s Fenty beauty line.

The singer posted a glimpse of a highlight duo on Instagram earlier this month, and the line has officially launched today, September 8, in the UK – so what is in the collection?

According to Vanity Fair, the line includes 40 shades of foundation, as well as brushes in varying shapes and sizes, champagne, honey bronze, and gold highlighters, concealing-and-correcting sticks, blotting papers and white mattifying powder, and a single universal shimmery nude lip gloss – the products all ooze natural beauty and dewy skin vibes.

THE FAMILY. Drops tonight at midnight PST. www.fentybeauty.com. #fentybeauty by @badgalriri

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

There will be a total of  91 different variations of Fenty Beauty products available for purchase.

The powder pink packaging, which takes a nod towards KKW Beauty pink, is designed in the shape of octagons with magnets along the side so that you can snap the products together into a honeycomb shape – handy!

It's finally here!!

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

This isn’t the first time Rihanna had made her mark on the beauty industry as she collaborated with MAC cosmetics on its Viva Glam lipsticks and launched her RiRi Hearts MAC collection back in 2013.

What are you thoughts on the line? Which product are you most interested in getting your hands on?

"Lemme help you with that glow" #KILLAWATT 💫

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

SHOP: The full collection over at the FENTY BEAUTY website.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s