Following in the footsteps of Calvin Klein, Ralph Lauren and Tommy Hilfiger, the Italian fashion house has announced that it will stop suing fur in their collections, starting with spring / summer 2018.
Announcing the news on October 11, the move comes as part of Gucci’s new ten year Culture of Purpose sustainability plan. Signature items, like Gucci fur loafers, will be replaced by faux fur, wool and other fabrics.
Speaking to Vogue, Gucci’s CEO Marco Bizzarri said: “Technology is now available that means you don’t need to use fur. The alternatives are luxurious. There is just no need.” The fashion house also announced that they will be contributing €1 million ($1,186,415) as a founding partner of UNICEF’s Girls’ Empowerment Initiative.
The donation will help UNICEF reach more than 50,000 girls around the world through empowerment programs.